These days businesses feel like they are in constant competition and that they have to keep up with every new trend that pops up. But why would we? I believe that what works is what feels true to you and your business. If we all follow the same trends, everything starts to look the same and nothing stands out anymore, which unfortunately is already happening a lot. On top of that, your clients can feel when something is temporary and unauthentic. They are not looking for a random trendy...

Sometimes, the best opportunities come your way when you create them yourself. That’s exactly what happened while I was taking the...